Memory
Category Entry Points, Spontaneous Brand Fluency, Mental Availability Index, Dream / Aspiration Recall, Share of Search.
Cultural Salience Index
Measure what makes a brand culturally relevant.
A composite score, tracked over time, that combines structural memory with cultural meaning.
Two pillars
Memory + Meaning.
Meaning
Cultural Conversation Share, Semantic Richness, Distinctive Assets, Subcultural Adoption, Earned Distinctiveness.
Why it matters
Tracking studies tell you brand health. CSI tells you cultural relevance.
Most brand-tracking tools answer “are we top of mind?”. CSI answers a richer question: are we structurally available when consumers need a category solution, AND are we culturally meaningful in the conversations that define what brands stand for? You need both to win.
How clients use it
Monthly read. Quarterly review. Always-on benchmark.
- Strategy teams
Prioritise distinctive-asset investment vs availability work.
- Marketing leaders
See cultural ROI alongside the usual brand-tracking lift.
- Agencies
Diagnose where to put creative + media before the brief lands.
How it works
From signal to strategy.
Collect
Survey + cultural signal, monthly cadence.
Score
Each metric scored 0–100 against category baseline.
Benchmark
Like-for-like comparison against your competitors.
Act
Strategist commentary turns scores into next moves.
Ready to see your CSI?
Book a demo.
30-minute walkthrough using your real category data.